Course Detail

Semester I

24SDMK 101 CMS & Graphics

24ADMK 101 Fundamentals of Computer

24CDMK 101 Marketing Fundamentals

24CDMK 102 Consumer Behaviour

24SDMK 102 Category Management

24SDMK 103 Project

24SDMK 104 Internship

Semester II

24CDMK 201 Digital Marketing

24CDMK 202 Marketing Management

24ADMK 201 English Communication

24ADMK 301 On-Job-Training

24SDMK 201 Web Designing

24SDMK 202 Search Engine Optimization

24SDMK 202 Search Engine Optimization

24SDMK 203 Research Project

Semester III

24ADMK 301 Business Communication

24CDMK 301 Operations Management

24CDMK 302 Fundamentals of Accounts

24SDMK 301 E-Commerce

24SDMK 302 Supply Chain Management

24SDMK 303 Minor Project

24SDMK 304 Industry Experience

Semester IV

24ADMK 401 Environmental Science(Theory)

24CDMK 401 Business Environment (Theory)

24CDMK 402 Financial Management (Theory)

24SDMK 402 Strategic Management (Theory)

24SDMK 403 Research Work (Practical)

24SDMK 404 Digital Marketing Practicum (Practical)

24SDMK 404 Digital Marketing Practicum (Practical

SDMK 401 Social Media Management(Practical)

Semester V

24ADMK501 Business Ethics (Theory)

24CDMK 502 Customer Relationship Management Credits: 04

24SDMK 503 Research Report (Practical)

24SDMK 504 Industrial Training (Practical)

24SDMK502 Digital Advertising and Branding (Theory)

Semester VI

24CDMK 601 Business Research

24CDMK 601 Business Research

24SDMK 601 E-Commerce Website Development (Practical)