Undergraduate

Bachelor of Business Administration

B.Voc. (Digital Marketing)

 

After successfully completing BBA Programme students will be able to:

PROGRAMME OUTCOMES (POs) 

PO1

Appreciate economic, legal, and social surroundings of business and gain domain knowledge related to the core functional areas of management.

PO2

Expand skills for critical thinking, business analysis, problem solving and finding innovative solutions.

PO3

Demonstrate a global outlook with the ability to identify aspects of the global business and cross-cultural understanding.

PO4

Extend responsiveness to contextual social issues / problems and exploring solutions, understanding business ethics, and resolving ethical dilemmas.

PO5

Build up effective oral and written communication especially in business applications, with the use of appropriate technology (business presentations, digital communication, social network platforms and so on).

PO6

Demonstrate the understanding and ability to apply professional standards, theory, and research to address business problems within specific concentrations.

PO7

Understand about the business documents and deliver a professional quality business presentation and also develop a global perspective towards the legal issues.

PO8

Facilitate to go for higher professional courses and develop ethical reasoning, professional behavior and entrepreneurial skills.

PO9

Offer knowledge of, and disposition to display, social responsibilities, environmental awareness, and corporate ethics.

PO10

Evaluate recent trends in all domains of Management and develop research acumen.

PO11

Apply knowledge in new and unfamiliar circumstances through a conceptual understanding of the significant disciplines.

PO12

Apply current and emerging information technologies into business practice.

Programme Specific Outcomes (PSOs)

At the end of this programme, a student is expected to:

PSO 1

Acquire a broad range of managerial capabilities, the capacity for critical thinking, communication and problem‐solving skills, legal and ethical behavior.

PSO 2

Prepare for diverse careers in global management, administration and entrepreneurship through a well‐rounded business education with a focus on global business operations, emerging markets and technology‐enabled organizations.

PSO 3

Demonstrate competency across business disciplines, specifically apply the essential elements of core business principles to analyze and evaluate problems and to construct and implement solutions in the business environment.

 

COURSE ARTICULATION MATRIX: (MAPPING OF COs WITH POs)

Course

Cos

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

AHIN 100B

CO 1

 

 

CO 2

 

 

CO 3

 

 

CO 4

 

ABBA 100

CO 5

 

 

CO 6

 

 

CO 7

 

 

CO 8

 

 

CBBA 101

CO 9

 

CO 10

 

CO 11

 

 

CO 12

 

 

CO 13

 

 

CO 14

 

 

CBBA 102

CO 15

 

CO 16

 

CO 17

 

 

CBBA 103

CO 18

 

 

CO 19

 

 

CO 20

 

 

CO 21

 

 

CO 22

 

CO 23

 

 

CBBA 104

CO 24

 

CO 25

 

 

CO 26

 

GBBA 101A

 

 

 

 

 

 

 

CO 27

 

CO 28

 

CO 29

 

 

CO 30

 

 

CO 31

 

 

CO 32

 

 

GBBA 101B

CO 33

 

 

CO 34

 

 

CO 35

 

 

 

 

GBBA 102A

 

 

 

CO 36

 

 

CO 37

 

 

CO 38

 

 

CO 39

 

 

CO 40

 

 

CO 41

 

 

GBBA 102B

CO 42

 

 

CO 43

 

 

CO 44

 

 

AENV 200

CO 45

 

 

CO 46

 

 

CO 47

 

 

CO 48

 

CBBA 201

CO 49

 

 

CO 50

 

 

CO 51

 

 

CO 52

 

CO 53

 

 

CO 54

 

 

CBBA 202

CO 55

 

CO 56

 

CO 57

 

CBBA 203

CO 58

 

 

CO 59

 

 

CO 60

 

 

CO 61

 

CO 62

 

 

CO 63

 

CBBA 204

CO 64

 

 

CO 65

 

CO 66

 

 

GBBA 201 A

CO 67

 

 

CO 68

 

 

CO 69

 

 

CO 70

 

CO 71

 

 

 

CO 72

 

GBBA 201B

CO 73

 

 

CO 74

 

 

CO 75

 

 

GBBA 202 A

CO 76

 

CO 77

 

 

CO 78

 

CO 79

 

CO 80

 

 

CO 81

 

GBBA 202 B

CO 82

 

 

CO 83

 

 

CO 84

 

CBBA 301

CO 85

 

CO 86

 

 

CO 87

 

CO 88

 

 

CO 89

 

 

CO 90

 

CBBA 302

CO 91

 

 

CO 92

 

CO 93

 

CBBA 303

CO 94

 

 

CO 95

 

CO 96

 

 

CO 97

 

 

CO 98

 

CO 99

 

 

CBBA 304

CO 100

 

CO 101

 

CO 102

 

CBBA 305

CO 103

 

 

CO 104

 

CO 105

 

 

CO 106

 

 

CO 107

 

CO 108

 

 

CBBA 306

CO 109

 

 

CO 110

 

 

CO 111

 

GBBA 301A

CO 112

 

CO 113

 

CO 114

 

 

CO 115

 

CO 116

 

 

CO 117

 

GBBA 301B

CO 118

 

 

CO 119

 

CO 120

 

GBBA 302A

CO 121

 

CO 122

 

 

CO 123

 

 

CO 124

 

CO 125

 

 

CO 126

 

 

GBBA 302B

CO 127

 

CO 128

 

CO 129

 

SBBA 301

CO 130

 

 

CO 131

 

CO 132

 

 

CBBA 401

CO 133

 

CO 134

 

CO 135

 

CO 136

 

 

CO 137

 

CO 138

 

CBBA 402

CO 139

 

CO 140

 

 

CO 141

 

 

CBBA 403

CO 142

 

CO 143

 

CO 144

 

CO 145

 

CO 146

 

 

CO 147

 

CBBA 404

CO 148

 

CO 149

 

CO 150

 

CBBA 405

CO 151

 

 

CO 152

 

CO 153

 

CO 154

 

 

CO 155

 

CO 156

 

CBBA 406

CO 157

 

CO 158

 

CO 159

 

 

GBBA 401A

CO 160

 

 

CO 161

CO 162

 

CO 163

 

CO 164

 

CO 165

 

GBBA 401 B

CO 166

 

 

CO 167

 

CO 168

 

GBBA 402 A

CO 169

 

CO 170

 

CO 171

 

 

CO 172

 

 

CO 173

 

CO 174

 

GBBA 402 B

CO 175

 

 

CO 176

 

CO 177

 

 

SBBA 401

CO 178

 

CO 179

 

CO 180

 

CBBA 501

CO 181

 

CO 182

 

 

CO 183

 

 

CO 184

 

 

CO 185

 

CO 186

 

CBBA 502

CO 187

 

CO 188

 

CO 189

 

 

CBBA 503

CO 190

 

CO 191

 

CO 192

 

CO 193

 

CO 194

 

CO 195

 

 

CBBA 504

CO 196

 

CO 197

 

 

CO 198

 

DBBA 501A

CO 199

 

CO 200

 

CO 201

 

CO 202

 

CO 203

 

 

CO 204

 

DBBA 502A

CO 205

 

CO 206

 

 

CO 207

 

DBBA 501 B

CO 208

 

 

CO 209

 

 

CO 210

 

CO 211

 

CO 212

 

 

CO 213

 

DBBA 502 B

CO 214

 

CO 215

 

CO 216

 

 

DBBA 501C

CO 217

 

CO 218

 

 

CO 219

 

CO 220

 

 

CO 221

 

CO 222

 

DBBA 502C

CO 223

 

CO 224

 

CO 225

 

 

DBBA 501D

CO 226

 

CO 227

 

CO 228

 

 

CO 229

 

CO 230

 

CO 231

 

DBBA 502D

CO 232

 

 

CO 233

 

 

CO 234

 

DBBA 503A

CO 235

 

 

CO 236

 

CO 237

 

CO 238

 

CO 239

 

CO 240

 

DBBA 504A

CO 241

 

CO 242

 

CO 243

 

DBBA 503B

CO 244

 

CO 245

 

CO 246

 

 

CO 247

 

CO 248

 

CO 249

 

DBBA 504B

CO 250

 

CO 251

 

CO 252

 

DBBA 503C

CO 253

 

CO 254

 

CO 255

 

CO 256

 

 

CO 257

 

CO 258

 

DBBA 504C

CO 259

 

CO 260

 

CO 261

 

 

DBBA 503D

CO 262

 

 

CO 263

 

CO 264

 

 

CO 265

 

CO 266

 

CO 267

 

 

DBBA 504D

CO 268

 

CO 269

 

CO 270 

 

CBBA 601

CO 271

 

CO 272

 

CO 273

 

CO 274

 

CO 275

 

CO 276

 

CBBA 602

CO 277

 

CO 278

   

CO 279

 

CBBA 603

CO 280

 

CO 281

 

 

CO 282

 

CO 283

 

CO 284

 

CO 285

 

 

CBBA 604

CO 286

 

CO 287

 

CO 288

 

 

DBBA 601 A

CO 289

 

CO 290

 

CO 291

 

CO 292

 

CO 293

 

CO 294

 

DBBA 602 A

CO 295

 

CO 296

 

CO 297

 

DBBA 603 A

CO  298

 

 

CO 299

 

CO 300

 

DBBA 601 B

CO 301

 

CO 302

 

CO 303

 

CO 304

 

CO 305

 

CO 306

 

DBBA 602 B

CO 307

 

CO 308

 

CO 309

 

DBBA 603B

CO 310

 

 

CO 311

 

CO 312

 

DBBA 601 C

CO 313

 

 

CO 314

 

CO 315

 

CO 316

 

 

CO 317

 

CO 318

 

DBBA 602 C

CO 319

 

CO 320

 

CO 321

 

DBBA 603 C

CO 322

 

CO 323

 

CO 324

 

 

DBBA 601 D

CO 325

 

 

CO 326

 

CO 327

 

CO 328

 

CO 329

 

CO 330

 

 

DBBA 602 D

CO 331

 

CO 332

 

CO 333

 

DBBA 603 D

CO 334

 

 

CO 335

 

CO 336