Search Engine Optimization

Paper Code: 
24SDMK 202
Credits: 
6
Contact Hours: 
6.00
Max. Marks: 
100.00
Objective: 

This course will equip students with knowledge to develop effective SEO strategies to boost online presence of their business.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24SDMK 202

 

 

 

 

 

 

 

Search Engine Optimization

(practical)

 
  • CO 62: Explain the functions & keywords of search engines.
  • CO 63: Devise strategies for optimizing website structure, keywords in Blog and Articles.
  • CO 64: Analyze on page SEO tools and apply site tracking tools.
  • CO 65: Develop and implement off-page SEO strategies to enhance a website's ranking
  • CO 66: Explain advanced SEO techniques to optimize website content marketing and SEO Reporting.
  • CO 67:Contribute effectively to course-specific interaction

Approach in

teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

Learning activities for the students:

Self-learning assignments, Effective questions, Giving tasks

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

 

18.00
Unit I: 
Basics of search engines

Basics of search engines, Major functions of a search engine, Components, keywords, SERP, keywords, Different types of keywords.

18.00
Unit II: 
SEO Basics

SEO basics, SEO Keyword Planning, Meta Tags and Meta Description, Website Content Optimization, Back Link Strategies, Internal and External Links, Optimizing Site Structure, Keywords in Blog and Articles. Domain Authority and Page Authority

18.00
Unit III: 
On Page SEO

Google keyword planner tool, difference between keywords stuffing & KW placement, Domain Name selection, Robots, Keywords, Author, SEO Friendly Content Writing, Sitemap creation, Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool), Alexa

18.00
Unit IV: 
Off Page SEO

Backlinks, Difference Between Do-Follow and No-Follow backlinks, Google Page Rank, Increasing Page Rank, Search Engine Submissions, Directory Submissions, Article Writing and submissions, Press Release writing and submissions, Blog Posting and comment writing, Classifieds posting, Forum Posting, Business Listing, Social Bookmarking, Social Networking, RSS Feeds.

18.00
Unit V: 
SEO

Local SEO, Mobile SEO, eCommerce SEO, Optimizing with Google Algorithms, Measuring SEO Effectiveness
SEO Reporting: Website Position Analysis, Website Monthly Reports, Rank Monitoring Software.
Content Marketing: Introduction, Benefits of content marketing, Content marketing strategy and responsibilities, create content, optimize the content for SEO, manage social media, create unique and sharable content, Tutorial and events based content.
Content spinning, Grammar checking tool
Blog, article and content in image submission, key words based content

Essential Readings: 

• SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies, Adam Clarke
• The Art of SEO, Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola, O'Reilly Media

References: 

SUGGESTED READINGS:
• https://jstor-iisu.refread.com/stable/j.ctt7t8z9
• https://www.youtube.com/embed/iLDyGOotlWk
e-RESOURCES:
• https://www.youtube.com/embed/BZWS7X7KazU

Academic Year: 
2024-2025
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