Digital Marketing Practicum (Practical

Paper Code: 
24SDMK 404
Credits: 
6
Contact Hours: 
180.00
Max. Marks: 
100.00
Objective: 

This course will enable the students for a successful transition from academics to the professional world.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24SDMK 404

 

Digital Marketing Practicum (Practical)

 

CO 145:  Apply theoretical knowledge from coursework to real-world workplace scenarios.

CO 146: Demonstrate proficiency in the specific technical skills relevant to the skill-based course in the semester

CO 147: Develop strong communication and interpersonal skills to collaborate effectively with colleagues and supervisors.

CO 148: Develop strong problem-solving and critical thinking skills applicable to the skill-based course in the semester

CO 149:  Contribute effectively in course-specific interaction

Approach in teaching:

Pre-internship preparation, Mentorship, Guidance, Industry Collaboration

 

Learning activities for the students:

Initiative and Proactiveness, Building Relationships, Documentation, Reflection, Communication and Feedback, Problem Solving and Critical Thinking

Presentation, Mid-term review, Project evaluation, Skill demonstration

 

The student has to visit an organization for a period of 45 days and actively participate in the working of the organization. Student has to prepare a report based on the learning in that organization.

 

Academic Year: