This course will enable the students for a successful transition from academics to the professional world.
|
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
|
Course Code |
Course Title |
|||
|
24SDMK 404
|
Digital Marketing Practicum (Practical)
|
CO 145: Apply theoretical knowledge from coursework to real-world workplace scenarios. CO 146: Demonstrate proficiency in the specific technical skills relevant to the skill-based course in the semester CO 147: Develop strong communication and interpersonal skills to collaborate effectively with colleagues and supervisors. CO 148: Develop strong problem-solving and critical thinking skills applicable to the skill-based course in the semester CO 149: Contribute effectively in course-specific interaction |
Approach in teaching: Pre-internship preparation, Mentorship, Guidance, Industry Collaboration
Learning activities for the students: Initiative and Proactiveness, Building Relationships, Documentation, Reflection, Communication and Feedback, Problem Solving and Critical Thinking |
Presentation, Mid-term review, Project evaluation, Skill demonstration |
The student has to visit an organization for a period of 45 days and actively participate in the working of the organization. Student has to prepare a report based on the learning in that organization.
Links:
[1] https://management.iisuniv.ac.in/courses/subjects/digital-marketing-practicum-practical-0
[2] https://management.iisuniv.ac.in/academic-year/2024-2025