Business Environment (Theory)

Paper Code: 
24CDMK 401
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to evaluate macro and micro factors of environment that affect operations of businesses.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

 

 

 

24CDMK 401

 

 

 

 

 

 

Business Environment (Theory)

 
  • CO 118: Analyse the constituents of Environment and their impact on business
  • CO 119: Predict impact of socio-cultural aspects on business
  • CO 120: Interpret the role of economic systems and policies on business.
  • CO 121: Examine the polito-legal environment and formulate business operations accordingly
  • CO 122: Appraise foreign investments for growth of an economy
  • CO 123: Contribute effectively in course-specific interaction

Approach in teaching:

Power point presentations, Case discussions, Group Discussions

Brainstorming, Reading Assignments

Learning activities for the students:

Self-learning assignments, Chart Preparation, PPTs, Group Discussions

Formative Assessment through group discussion, quiz, presentations, Analogy Prompt, Padlet, Kahoot

Exit tickets, Class tests

Summative assessment through Quiz, Semester end examination, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Business

Concept of Business, Scope and Characteristics of Business, Types of Business Organisations, Liberalisation, Privatisation and Globalisation
Business Environment:
Levels of Business Environment- External- Macro, Micro, Internal, Competitive Structure of Industries, PESTLE, SWOT, Porter’s Five Forces Model, Environment Analysis, Changing dimensions of Business Environment

12.00
Unit II: 
Socio-Cultural Environment:

Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s Dimensions

12.00
Unit III: 
Economic Environment:

Bases of Economy, Economic System: Capitalist, Socialist and Mixed Economy
Economic Policies in India- Monetary Policy and Fiscal Policy

12.00
Unit IV: 
Political Environment:

Political Environment:
Political Environment and Economic System, Types of Political Systems, Risks posed by Political Systems. Political Institutions- Legislature, Executive, Judiciary, Role of Government in business
Legal Environment: Major regulations pertaining to Business, Intellectual Property Rights.

12.00
Unit V: 
Financial Environment:

Financial System and its components, Financial Institutions in India and their role, Foreign Investments, Foreign Direct Investments, Need for FDI in developing countries, Factors influencing FDI

Essential Readings: 

• Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi
• Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
• Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi

References: 

• Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.
• Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.

E-Resources:
• Swayam.gov.in
• https://accountlearning.com/business-environment-analysis-objectives-pro...
• Understanding How Culture Impacts Local Business Practices (saylordotorg.github.io)
• The Business Environment of India: A New Mandate for Reform | Stanford Graduate School of Business
• https://www.expresslibrary.mheducation.com/bookshelf

Journals:
• http:// sagepub.com
• Business Strategy and the Environment - Wiley Online Library
• Journals & Articles - Business & The Environment - Yale University Library Research Guides at Yale University

Academic Year: 
2024-2025
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