Coming soon
Seminar - Current Trends in Marketing
“Current Trends in Marketing” The Department of Management Studies organised a Seminar on “Current Trends in Marketing” on 27th September 2016. Resource person was Mr. Amrit Mohan, AGM, Jaipur Rugs. He emphasized on branding styles used by major companies. He also focused on the importance of Viral branding and messaging in present media world. He discussed about the change in media and increased use of digital media in promotion of brands. He also emphasised on conduction of marketing research and its importance in the field of marketing. His session was quite interactive and students learnt a lot through his real life examples and their implications on consumers and marketers.