: International Business Operations

Paper Code: 
(BBA 603)
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
11.00
Unit I: 
International Organisation Structure:

International Organisation Structure: 9 Lectures
Factors affecting decision of Organisation Structure, Types of I. B. organisation, EPRG orientation,

9.00
Unit II: 
International Marketing:

International Marketing:
4Ps for an international organization- Product, Price, Place and Promotion.

9.00
Unit III: 
International Trade Environment:

International Trade Environment: 9 Lectures
World Trading Patterns, Trade Theories- Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Product Life Cycle Theory.
Barriers to World Trade-Quotas and Tariffs.

9.00
Unit IV: 
International Trade Practices and Documentation:

International Trade Practices and Documentation: 9 Lectures
Export Import procedures and documentation, Study of current Foreign Trade Policy

7.00
Unit V: 
International Regional Groupings

International Regional Groupings: ASEAN, SAARC, EU, NAFTA WTO: GATT, Objectives of WTO, Functions of WTO, Organisaton structure, TRIPs, TRIMs and GATS. 9 Lectures

Essential Readings: 

Essential Reading:
1. Francis Cherriliunam , International Business, PHI, New Delhi.
2. Roger Bennett, International Business, Pearson Education, New Delhi,
3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian perspective, Sultan Chand & Sons, New Delhi

References: 

Reference books:
4. R. Chandran , International Business, JAICO Publishing House, Mumbai.
5. Ajami, Cool, Goddard and Khambata, International Business, PHI, New Delhi.

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