Fundamentals of Business Environment

Paper Code: 
24GBBA301A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to evaluate macro and micro factors of environment that affect business operations.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24GBBA 301A

Fundamentals of Business Environment

(Theory)

CO127A: Analyse the constituents of environment and their impact on business.

CO128A: Predict the impact of socio-cultural aspects on business.

CO129A: Interpret the role of economic systems and policies on business.

CO130A: Examine the politico-legal environment and formulate business operations.

CO131A: Appraise foreign investments for growth of an economy.

CO132A: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive sessions, Case Study discussions, Problem solving sessions

 

Learning activities for the students:

Self learning assignments, Classroom Presentations, Project tasks

Continuous Assessment Test, Semester End Examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Concept of Business

Concept of Business, Scope and Characteristics of Business, Types of Business Organization, Liberalization, Privatizations and Globalization
Business Environment: Levels of Business Environment- External- Macro, Micro, Internal, Competitive Structure of Industries, PESTLE, SWOT, Porter’s Five Forces Model, Environment Analysis, Changing dimensions of Business Environment

12.00
Unit II: 
Socio-Cultural Environment

Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s Dimensions

12.00
Unit III: 
Economic Environment

Bases of Economy, Economic System: Capitalist, Socialist and Mixed Economy
Economic Policies in India- Monetary Policy and Fiscal Policy

12.00
Unit IV: 
Political and Legal Environment

Political Environment and Economic System, Types of Political Systems, Risks posed by Political Systems. Political Institutions- Legislature, Executive, Judiciary, Role of Government in business
Legal Environment: Major regulations pertaining to Business, Intellectual Property Rights.

12.00
Unit V: 
Financial Environment

Financial System and its components, Financial Institutions in India and their role, Foreign Investments, Foreign Direct Investments, Need for FDI in developing countries, Factors influencing FDI.

Essential Readings: 

1. Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi
2. Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
3. Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi

References: 

Suggested Readings:

1. Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.

2. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.

E-resources:

1. Swayam.gov.in

2. https://accountlearning.com/business-environment-analysis-objectives-pro...

3. Understanding How Culture Impacts Local Business Practices (saylordotorg.github.io)

4. The Business Environment of India: A New Mandate for Reform | Stanford Graduate School of Business 5. https://www.expresslibrary.mheducation.com/bookshelf

Academic Year: 
2024-2025
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