This course will enable the students to evaluate macro and micro factors of environment that affect business operations.
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Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24GBBA 301A |
Fundamentals of Business Environment (Theory) |
CO127A: Analyse the constituents of environment and their impact on business. CO128A: Predict the impact of socio-cultural aspects on business. CO129A: Interpret the role of economic systems and policies on business. CO130A: Examine the politico-legal environment and formulate business operations. CO131A: Appraise foreign investments for growth of an economy. CO132A: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive sessions, Case Study discussions, Problem solving sessions
Learning activities for the students: Self learning assignments, Classroom Presentations, Project tasks |
Continuous Assessment Test, Semester End Examinations, Quiz, Assignments, Presentation, Individual and group projects |
Concept of Business, Scope and Characteristics of Business, Types of Business Organization, Liberalization, Privatizations and Globalization
Business Environment: Levels of Business Environment- External- Macro, Micro, Internal, Competitive Structure of Industries, PESTLE, SWOT, Porter’s Five Forces Model, Environment Analysis, Changing dimensions of Business Environment
Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s Dimensions
Bases of Economy, Economic System: Capitalist, Socialist and Mixed Economy
Economic Policies in India- Monetary Policy and Fiscal Policy
Political Environment and Economic System, Types of Political Systems, Risks posed by Political Systems. Political Institutions- Legislature, Executive, Judiciary, Role of Government in business
Legal Environment: Major regulations pertaining to Business, Intellectual Property Rights.
Financial System and its components, Financial Institutions in India and their role, Foreign Investments, Foreign Direct Investments, Need for FDI in developing countries, Factors influencing FDI.
1. Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi
2. Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
3. Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi
Suggested Readings:
1. Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.
2. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.
E-resources:
1. Swayam.gov.in
2. https://accountlearning.com/business-environment-analysis-objectives-pro... [2]
3. Understanding How Culture Impacts Local Business Practices (saylordotorg.github.io)
4. The Business Environment of India: A New Mandate for Reform | Stanford Graduate School of Business 5. https://www.expresslibrary.mheducation.com/bookshelf [3]
Links:
[1] https://management.iisuniv.ac.in/courses/subjects/fundamentals-business-environment-7
[2] https://accountlearning.com/business-environment-analysis-objectives-process/
[3] https://www.expresslibrary.mheducation.com/bookshelf
[4] https://management.iisuniv.ac.in/academic-year/2024-2025