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Event Communication
Paper Code:
ETM 232
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
18.00
Unit I:
Communication for Successful Events
- Concept of Communication
- Nature, Process and Functions
- Communication Fundamentals
- The Factors of Communication
18.00
Types of Communication:
- Verbal communication
- Non-verbal communication
Effective Communication Skills:
- 7 Cs of Effective communication
- Effective Speaking
- Effective Listening
- Presentation Skills as Effective tool
- Barriers to Effective Communication
18.00
Unit III:
Development of Soft Skills
- Leadership Skills
- Interpersonal Skills
- Business Etiquettes
- Team Spirit
18.00
Use of Celebrities
- Endorsements
- Testimonials
- Placements
- Dramatizations
- Representatives
- Identification
Use of Media in Communication
- Television
- Radio
- Magazines
- Newspaper
- Internet
18.00
Press Release and Press Campaign:
- Meaning and guidelines,
- Sample of Press Release
Event Bids and Proposals:
- Rules to follow in Submitting a Proposal
- Key Perspectives in Bidding process
- Writing the Bid Document
- Information to be included in Bid Document
Essential Readings:
- Dr. Bhiwandiwalla: Research Module on Event Communication, National Institute of Event Management.
- Chaturvedi P.D. & Chaturvedi Mukesh : Business communication; Pearson Education
References:
- Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
- Asha Kaul, Business Communication, Prentice Hall, New Delhi
- Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
- M. J. Mathew, Business Communication, RBSA Publishers, Jaipur
Academic Year:
