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Event Communication [1]

Paper Code: 
ETM 232
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
18.00
Unit I: 
Communication for Successful Events
  • Concept of Communication
  •  Nature, Process and Functions
  • Communication Fundamentals
  • The Factors of Communication

 

18.00

Types of Communication:

  • Verbal communication
  • Non-verbal communication

Effective Communication Skills:

  • 7 Cs of Effective communication
  • Effective Speaking
  • Effective Listening
  • Presentation Skills as Effective tool
  • Barriers to Effective Communication

 

18.00
Unit III: 
Development of Soft Skills
  • Leadership Skills
  • Interpersonal Skills
  • Business Etiquettes
  • Team Spirit

 

18.00

Use of Celebrities

  • Endorsements
  • Testimonials
  • Placements
  • Dramatizations
  • Representatives
  • Identification

Use of Media in Communication

  • Television
  • Radio
  • Magazines
  • Newspaper
  • Internet

 

18.00

Press Release and Press Campaign:

  • Meaning and guidelines,
  • Sample of Press Release

Event Bids and Proposals:

  • Rules to follow in Submitting a Proposal
  • Key Perspectives in Bidding process
  • Writing the Bid Document
  • Information to be included in Bid Document

 

Essential Readings: 
  1. Dr. Bhiwandiwalla: Research Module on Event Communication, National Institute of Event Management.
  2. Chaturvedi P.D. & Chaturvedi Mukesh  : Business communication; Pearson Education

 

References: 
  1. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
  2. Asha Kaul, Business Communication, Prentice Hall, New Delhi
  3. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  4. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

 

Academic Year: 
2022-2023 [2]

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[1] https://management.iisuniv.ac.in/courses/subjects/event-communication-5
[2] https://management.iisuniv.ac.in/academic-year/2022-2023