Event Communication

Paper Code: 
ETM 232
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Nature and Process of Communication

• Meaning & Definition,
• Nature & Process ,
• Models (Keith Davis, Lesikar)
• Barriers to communication

18.00

Effective Communication Skills :
• 7 Cs of effective communication
• Oral communication Skills
• Listening Skills
• Presentation Skills
Non-Verbal Communication :
• Definition, characteristics
• Classification of non-verbal communication : Body language( kinesics), proxemics, Space language, Para language

18.00
Unit III: 
Development of Soft Skills

 Emotional Intelligence
 Interpersonal Skills
 Team Spirit
 Business Etiquettes
 Leadership Skills

18.00

Presentation as an Effective Communication Tool
 Introduction
 Process of preparing a presentation
 Some deadly sins of Visual Presentation
Use of Celebrities & Use of Media in Communication
 Endorsements, testimonials, placements, dramatizations, representatives and identification
 Various media in communication- their features, advantages and disadvantages
Special Communication Tips
 Ways computer can help to improve written documents, presentation and web pages
 Tips for letter report, memo report, manuscript report, converting raw data, writing conclusions, writing recommendations and writing progress reports.

18.00
Unit V: 
Negotiation Skills

• Introduction, Definition, Need
• The Nature of Negotiation
• Factors Affecting Negotiation.
• Stages of the Negotiation Process

Essential Readings: 

1. Dr. Bhiwandiwalla: Research Module on Event Communication, National Institute of Event Management.
2. Chaturvedi P.D. & Chaturvedi Mukesh : Business communication; Pearson Education

References: 

1. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
2. Asha Kaul, Business Communication, Prentice Hall, New Delhi
3. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
4. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

Academic Year: