Advanced Strategic Management

Paper Code: 
(BBA 401)
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
9.00
Unit I: 
Strategist:

Strategist: Role of CEO and BOD in strategic Management, Role of Corporate Planning Staff, Role of Consultants.

9.00
Unit II: 
Competitive Advantage:

Competitive Advantage: Concept, Core Competence and Value Chain Approach, Generic Competitive Strategies

9.00
Unit III: 
Strategic Implementation:

Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Resource Allocation, Functional Implementation.

9.00
Unit IV: 
Evaluation and Control

Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

9.00
Unit V: 
Corporate Social Responsibility (CSR):

Corporate Social Responsibility (CSR): Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.

Essential Readings: 

Case Studies
Essential Reading:
1. Prasad, L, M., Business policy & Strategy, Sultan Chand & Sons, New Delhi.
2. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi

References: 

Reference books:
3. David, F.R., Cases in Strategic management, New Jersey, Prentice Hall.
4. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
5. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India.
6. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
7. Azar Kazmi, Business Policy and Strategic Management

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