Marketing Management

Marketing of Services – Concept of Services , , Difference between Goods and Services, Unique Characteristics of Services, 7Ps of Expanded Marketing Mix, Service Marketing Triangle

Strategic Marketing and Managing the Marketing Effort: Understanding strategy in a marketing context. The Marketing Plan: Strategies and Processes, Developing Marketing Strategies and Plans for Growth and Downsizing, Managing the Marketing effort, Marketing Organization, Control of Marketing Operations, Objectives, Benefits and Techniques,

Developing Competitive Marketing Strategy
Identifying and Analyzing Competitors, Competitive Strategies for Market Leaders and Challengers, Followers and Nichers; Offensive and Defensive strategies

Emerging Concepts of Marketing-I
Green Marketing: Concept, Problems and Challenges in Green Marketing
Social Marketing: Concept and Definition, Scope, Problems and: Challenges, Social Marketing Campaigns. Environmental Concerns in Marketing.
Marketing Ethics: Ethical Issues in Marketing

Emerging Concepts of Marketing-II
Introduction to Internet Marketing, Digital Marketing: Digital Marketing Process, Digital Marketing & Traditional Marketing,Digital Marketing Strategies
Social Media Marketing: Social Media Mix,
Viral and Buzz Marketing: Elements of a Viral Marketing Strategy
Concept of Multi level Marketing,