International Business

Paper Code:

24GBBA401A

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

This course will enable the students to identify and introspect the business practices in international business.

Course Outcomes:

Course		Learning outcomes (at course level)	Learning and teaching strategies	Assessment Strategies
Course Code	Course Title
24GBBA 401A	International Business (Theory)	CO181A: Evaluate the driving and restraining forces of international business. CO182A: Analyze the international trade theories and understand the barriers to world trade. CO183A: Evaluate the significance of Export Import documents in trade. CO184A: Distinguish between international organisation structures and their functioning. CO185A: Appraise regional groupings. CO186A: Contribute effectively in course-specific interaction	Approach in teaching: Interactive sessions, Case Study Discussion, Tutorials, Reading assignments. Learning activities for the students: Self-learning assignments, Classroom Presentations, Project tasks	Continuous Assessment Test, Semester End Examination, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

12.00

Unit I:

International Business

Concept, Globalisation, Differences between International Business, International Trade, International Marketing, Stages of Internationalisation, Driving and Restraining forces behind Internationalisation, EPRG Orientation, Modes of Entry into International Business

12.00

Unit II:

International Trade Environment - International Trade Patterns

Trade Theories: Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Product Life Cycle Theory, Porter’s National Competitive Advantage Theory
Barriers to World Trade: Tariffs and Non-tariff (Quotas)

12.00

Unit III:

International Trade Practices and Documentation

Export and Import Procedure, Brief Introduction to Export and Import Documents, Foreign Trade Policy of India

12.00

Unit IV:

International Organization Structure

Factors affecting decisions of Organisation Structure, Types of organization structures in international business.

12.00

Unit V:

International Regional Groupings

European Union (EU), ASEAN, SAARC, USMCA
World Trade Organization: Establishment of WTO, Objectives and Functions, Organisation Structure of WTO; TRIPs, TRIMs, GATS

Essential Readings:

1. Cherunilam F., International Business, PHI, New Delhi.
2. Bennett R., International Business, Pearson Education, New Delhi,
3. Varshney R.L. & B. Bhattacharya, International Marketing Management: An Indian perspective, S. Chand, New Delhi.

References:

Suggested Readings:

1. Chandran R., International Business, JAICO Publishing House, Mumbai.

2. Khushpat Jain, Export Import Procedures and Documentation, Himalaya Publishing House

3. Aswathappa K., International Business, Tata McGraw Hill, New Delhi.

E-resources:

1. https://www.google.co.in/books/edition/International_Business/_LBqCgAAQB...

2. https://www.google.co.in/books/edition/International_Business_Management...

3. https://www.google.co.in/books/edition/International_Business_Management...

Academic Year:

2024-2025