Retail Management (Theory)

Paper Code: 
DBBA 503B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: This course will enable the students to - • Students develop skills to identify the path to value creation. • Students enable to design, organize and lead a team with the goal of bringing new products and services to market.

Course Outcomes (Cos):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

DBBA 503B

Retail Management

CO 276: Understand the concept of retailing

CO 277: Understand the career opportunities available in the retail sector

CO 278: Understand different retail formats

CO 279: Understand the various aspects of retail operations.

CO 280: Develop decision making skills respect to customer relationship management.

CO 281: Understand the different factors that influences the buyers.

 

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

Report presentation, models

 

12.00
Unit I: 
Retailing

Retailing:
Concept, Definition, Characteristics, Evolution of Retailing in India, Retailing in India, Emerging Trends in Retailing, Factors Behind the change of Indian Retail Industry.

12.00
Unit II: 
Retail Formats

Retail Formats:
Retail Sales by ownership, On the basis of Merchandise offered, non-store Based retail mix & Non-traditional selling

12.00
Unit III: 
Store Planning:

Store Planning
Design & Layout, Location Planning and its importance, retailing image mix, Effective Retail Space Management, Floor Space Management.
Retail Operation: Elements/Components of Retail Store Operation, Store Administration,
Store Manager:
Responsibilities, Inventory Management, Management of Receipts, Customer Service, Management of Retail Outlet/Store, Store Maintenance, Store Security.

12.00
Unit IV: 
Retail Marketing:

Retail Marketing:
Advertising & Sales Promotion, Store Positioning, Retail Marketing. Mix, Customer Relationship Marketing

12.00
Unit V: 
Retail Merchandising:

Retail Merchandising:
Buying function, Markups & Markdown in merchandise
management, shrinkage in Retail merchandise management
Merchandise Pricing: Concept of Merchandise Pricing, Pricing Options, Pricing
Strategies, Pricing Objectives, Types of Pricing

Essential Readings: 

Essential Readings:
• Swapna Pradhan, 2nd edition, Retailing Management, Text and Cases, Tata McGraw Hill Publishing, New Delhi, 2007
• Suja Nair, 3rd Edition, Retail Management, Himalaya Publishing House, Mumbai, 2008
• Aditi R. Khandelwal, Retail Management, RBSA Publishers

References: 

Suggested Readings:
• Cullen & Newman: Retailing – Environment & Operations, Cengage Learning
• EMEA
• Berman &Evarv: Retail Management, Perntice Hall.
• Bajaj, Tuli&Srivastava: Retail Management- Oxford University Publications
• Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico
• Publishing House.
• Harjit Singh: Retail Management, S. Chand Publication
E-Resources:
• http://sim.edu.in/wp-content/uploads/2018/02/RETAIL-MANAGEMENT-Notes.pdf
• https://managementstudyguide.com/retail-management.htm
• https://newhorizonindia.edu/nhc_kasturinagar/wp-content/uploads/2020/06/...
• https://www.tutorialspoint.com/retail_management/retail_management_tutor...

Journals:

• International Journal of Retail & Distribution Management
• International Journal of Retail Management and Research (IJRM)
• Journal of Retailing
• ELK Asia Pacific Journal of Marketing and Retail Management(EAPJMR

Academic Year: 
2023-2024
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