Business Communication: English

Paper Code: 
ABBA 100
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

• The course aims to impart the learner’s skill in reading, writing, comprehension and communication in the business field.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

ABBA 100

Business Communication

English

CO 5: Students will know the appropriate use of channels of communication in business.

CO 6: Understand the process of communication and its effect on giving and receiving information.

CO 7: Students will comprehend a variety of business correspondence and respond appropriately.

CO 8: Enable students to write their Resume effectively.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

 

Learning activities for the students:

Self learning assignments, Effective questions, Giving tasks

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 
Unit I

Business Communication: Concept, Definitions, Features, Need and Importance, Process and Elements of Communication, Barriers to Communication

6.00
Unit II: 
Unit II

Means and Types of communication: Oral and Written, Audio-Visual, Formal and Informal Communication, Horizontal and Vertical Communication, Diagonal, Internal and External Communication

Modes of Quick Transmission of Messages: Fax, Mobile Phone, E-mail, Teleconferencing, Video conferencing, Internet

6.00
Unit III: 
Unit III

Business Letters: Essentials of Good Business Letters, Functions of Business Letters, Format of Business Letter (Block, Modified, Semi-block), Layout of Business Letter, Planning the Letter
Kinds of Business Letters: Letter of Enquiry, Quotation, Orders, Advice, Trade Reference, Sales. Letter to Banks and Insurance Companies, Letter of Introduction, Complaints and Claims , Dunning Letter

6.00
Unit IV: 
Unit Iv

Resume Writing: Essential Elements of Resume, Resume Writing Tips, Formats of Resume (Chronological, Functional, Combination), Cover letter, Sample Resume
Communication within the organization: Circular, Memos, Notice, Agenda, Minutes

6.00
Unit V: 
Unit v

Report Writing: Meaning, Importance, Types of Reports, Characteristics of a Good Report, Steps for Preparing a Report, Sequence of Report Writing, Sample Reports

Essential Readings: 

• Business Correspondence and Reporting, The Institute of Chartered Accountants of India (ICAI)

• Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.

• Sinha K.K., Fundamentals of Business Communication, Taxmann

• M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

References: 

Suggested Readings:

• Konar Nira, Communication Skills for Professionals, PHI
• Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
• Study Material Published by ICSI
• Chaturvedi P.D. & M. Chaturvedi, Business Communication, Pearson Education, New Delhi.
• Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi

E-resources:
•https://www.google.co.in/books/edition/Effective_Business_Communication/...

•https://www.google.co.in/books/edition/Business_Communication_by_Sanjay_...

•https://www.google.co.in/books/edition/Modern_Commercial_Correspondence/...

•https://www.google.co.in/books/edition/Model_Business_Letters_E_mails_Ot...

Journals:
• Business and Professional Communication
• International Journal of Business Communication
• Journal of Business and Technical Communication
• Asian Journal of Communication
• Journal of Business Communication

Academic Year: 
2022-2023
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