International Business

Paper Code: 
GBBA 401A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

  • Create understanding of the meaning and related forces of international business.
  • Analyzing the international trade theories and understanding the barriers to world trade.
  • Learning about the international trade practices and documentation.
  • Create the understanding of the international organisation structures.

Course Outcomes (COs): 

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

CO 292: Create understanding of the meaning and related forces of international business.

CO 293: Analyzing the international trade theories and understanding the barriers to world trade.

CO 294: Learning about the international trade practices and documentation.

CO 295: Create the understanding of the international organisation structures.

CO 296: Understand the functioning of International Regional Grouping and World Trade Organisation.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

  

 

12.00
Unit I: 
International Business:

International Business: Introduction, Meaning of International Business, International Business Vs International Trade, Domestic Business Vs International Business
Driving and restraining forces of International Business, Different Modes of Entry

12.00
Unit II: 
International Trade Environment

International Trade Environment: International Trade Patterns, Trade Theories- Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Product Life Cycle Theory, New Trade Theory, Porter’s National Competitive Advantage Theory
Barriers to World Trade: Tariffs and Quotas

12.00
Unit III: 
International Trade Practices and Documentation:

International Trade Practices and Documentation: Export and Import Procedure, Brief Introduction to Export and Import Documents, Foreign Trade Policy of India

12.00
Unit IV: 
International Organization Structure:

International Organization Structure: Factors affecting decision of Organisation Structure, Types of organization structures in international business, EPRG orientation

12.00
Unit V: 
International Regional Groupings:

International Regional Groupings: European Union (EU), ASEAN, SAARC, NAFTA
World Trade Organization: WTO, GATT, Objectives of WTO, Organsiation Structure of WTO. TRIPs, TRIMs, GATS

Essential Readings: 

1. Cherunilam F., International Business, PHI, New Delhi.
2. Bennett R., International Business, Pearson Education, New Delhi,
3. Varshney R.L. &B. Bhattacharya, International Marketing Management An Indian perspective, S. Chand, New Delhi.
4. Chandran R., International Business, JAICO Publishing House, Mumbai.
5. Aswathappa K., International Business, Tata McGraw Hill, New Delhi.

Academic Year: 
2020-2021
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