Strategic Management

Paper Code: 
MRM 323
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

• This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business.
• To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behaviour.
• To understand Indian Ethos & Values is an important feature of this paper.

12.00

Corporate Strategy: Concept, Strategic Management Process,
Strategic Formulation: Strategic Intent, Vision, Mission, Business Definition and Objectives.

12.00

Environmental Scanning: External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT analysis.

12.00

Corporate Social Responsibility (CSR)–
Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
Corporate Governance An Overview:
Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board

12.00

Strategic Implementation:
Concept, Aspects and Issues in Strategic Implementation.

12.00

Evaluation and Control:
Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

Essential Readings: 

1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.
2. Azar Kazmi, Business Policy and Strategic Management

References: 

1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,

Academic Year: 
2018-2019
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