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Special aspects of event management
Paper Code:
ETM 231
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
18.00
Unit I:
Media in event management
- · Writing Press Releases and Reports
- · Media Relations and Press Releases
- Communicating with the customers
18.00
Unit II:
Managing special events
- Staging an event
- Wedding and party coordination
- Fashion show as an event
- Exhibition
18.00
- Selecting contracting and managing performers
- Corporate sponsorship for promotional events and programs
- How to avoid mistakes
18.00
Unit IV:
Uses of information technology for events
- Areas of event planning and control that can benefit from IT
- Possible limitations of IT for events
- Use of information software
- Implementation of a computer system for an event
- Evaluation and control procedures for the IT
- Considerations in implementation of a computer system for an event
18.00
Unit V:
Catering as an event management tool
Catering ideas |
Essential Readings:
- Dr. Bhiwandiwalla: Research Module on Event Marketing and Special aspects of Event Management, National Institute of Event Management.
References:
- Kalai Selvan N: Event Management and Marketing, ICFAI.
- Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate Event Sponsors and Entertainment Entrepreneurs, Probus Professional Publication.
- Gibson G. Vedmani: Event Management – Functional principles & Practices; Jaico publishing house.
- Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Event Management, Oxford university press.
- Swapna Pradhan : Event Management, Tata McGraw Hill
- Barry Berman, Joel R Evans: Event Management – A strategic approach; Pearson Education.
Academic Year:
