Special aspects of event management

Paper Code: 
ETM 231
18.00
Unit I: 

Media in event management
•    Writing Press Releases and Reports
•    Media Relations and Press Releases
•    Communicating with the customers
 

18.00
Unit II: 

Managing special events
•    Staging an event
•    Wedding and party coordination
•    Fashion show as an event
•    Exhibition
 

18.00
Unit III: 

•    Selecting contracting and managing performers
•    Corporate sponsorship for promotional events and programs
•    How to avoid mistakes

18.00
Unit IV: 

Uses of information technology for events
•    Areas of event planning and control that can benefit from IT
•    Possible limitations of IT for events
•    Use of information software
•    Implementation of a computer system for an event
•    Evaluation and control procedures for the IT
•    Considerations in implementation of a computer system for an event

18.00
Unit V: 

Catering as an event management tool
•    Temporal Art
•    Location
•    Equipment
•    Utilities
•    Time constraints
•    Service styles

Catering ideas
 

 

Essential Readings: 
  1. Dr. Bhiwandiwalla: Research Module on Event Marketing and Special aspects of Event Management, National Institute of Event Management.
References: 
  1. Kalai Selvan N: Event Management and Marketing, ICFAI.
  2. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate Event Sponsors and Entertainment Entrepreneurs, Probus Professional Publication.
  3. Gibson G. Vedmani: Event Management – Functional principles & Practices; Jaico publishing house.
  4.    Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Event Management, Oxford university press.
  5. Swapna Pradhan : Event Management, Tata McGraw Hill
  6.     Barry Berman, Joel R Evans: Event Management – A strategic approach; Pearson Education.
Academic Year: 
2018-2019
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