Social Media Networking and Presentation Skills

Paper Code: 
LAD 320
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

To give students in depth knowledge of the various aspects concerning Personal branding, creating online resume on various platforms, learning to work on writing online and offline content. Emphasis is also given on public speaking, and working amongst different groups and with cultural diversity

6.00
Unit I: 
Personal Branding: Converting hobby into passion

Tips to Personal Branding, finding passion, telling stories and creating relationship with the professional network to create a professional personal brand.

6.00
Unit II: 
Social networking sites: Blogging your passion

Self-discipline and trust building activities, Decision making and problem-solving skills, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging, understanding SEO

6.00
Unit III: 
Public speaking: Overcoming fears

Persuasion and negotiation skills, Using social media platforms, LinkedIn, Pinterest, Facebook, Instagram, Google Plus. Finding, working, building and growing your personal niche.

6.00
Unit IV: 
Pre presentation research and prep

Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.

6.00
Unit V: 
Working under cross cultural and diverse workforce

Building and Nurturing the network, working with presentations under deadlines, change management.

Academic Year: