Basics of search engines, Major functions of a search engine, Components, keywords, SERP, keywords, Different types of keywords.

SEO basics, SEO Keyword Planning, Meta Tags and Meta Description, Website Content Optimization, Back Link Strategies, Internal and External Links, Optimizing Site Structure, Keywords in Blog and Articles. Domain Authority and Page Authority

On Page SEO: Google keyword planner tool, difference between keywords stuffing & KW placement, Domain Name selection, Robots, Keywords, Author, SEO Friendly Content Writing, Sitemap creation, Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool), Alexa

Off Page SEO: Backlinks, Difference Between Do-Follow and No-Follow backlinks, Google Page Rank, Increasing Page Rank, Search Engine Submissions, Directory Submissions, Article Writing and submissions, Press Release writing and submissions, Blog Posting and comment writing, Classifieds posting, Forum Posting, Business Listing, Social Bookmarking, Social Networking, RSS Feeds.

Local SEO, Mobile SEO, eCommerce SEO, Optimizing with Google Algorithms, Measuring SEO Effectiveness

SEO Reporting:  Website Position Analysis, Website Monthly Reports, Rank Monitoring Software.

Content Marketing: Introduction, Benefits of content marketing, Content marketing strategy and responsibilities, Create content, optimize the content for SEO, Manage social media, Create unique and sharable content, Tutorial and events based content.

Content spinning, Grammar checking tool

Blog, article and content in image submission, key words based  content