Retail Merchandising Management

Basis of Retail Merchandising :

• Introduction, Evolution, Factors affecting the merchandising functions.
• The Merchandiser : Role and Responsibilities
• The Buyer: Role and Responsibilities
   

The Process of Merchandise Planning:  

• The concepts of Merchandising planning
• The implications of planning
• The process of Merchandising planning
• Tools used for merchandising planning

The methods of Merchandise Procurement:  

• Merchandise sourcing
• Methods of procuring merchandise
• The concepts of private label
• Category management
• Types of vendors, types of merchandise
   

Devising and Implementing Merchandise Plans & Evaluating Merchandise Performance:

• Devising Merchandise Plans
• Gathering information
• Selecting and interacting merchandising plan.
• Inventory Management
• ABC Analysis, Sell through analysis, multiple attitude methods.
   

Visual Merchandising & Retail Store Design:

• Methods of display
• Retail store Design- Exterior- Interior
• Types of Layout- Grid Layout, Racetrack Layout, Freeform Layout