Retail Management Practical

Paper Code: 
DBBA 504B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Enable the students to design, organize and lead a team with the goal of bringing new products and services to market.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

DBBA 504B

Retail Management Practical

CO 282: Students able to design, organize and lead a team with the goal of bringing new products and services to market.

CO 283: Evaluating the project tasks in terms of content, data presentation and analysis.

CO 284: Assessing the tasks through file preparations, quizzes, and group projects.

CO 285: Develop decision making skills respect to customer relationship management.

CO 286: Understand the different factors that influences the buyers.

 

Power point presentations

Case discussions

Group Discussions

Brainstorming, Reading Assignments

Self-learning assignments, Chart Preparation, PPTs, Group Discussions

 

Formative Assessment through group discussion, quiz, presentations, Analogy Prompt, Padlet, Kahoot

Exit tickets, Class tests

Summative assessment through Quiz, Semester end examination, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 
Unit I

List out any top five national and International retail chains and discuss their retailing strategies

6.00
Unit II: 
Unit II

Make a chart on store based retailing with suitable examples.

6.00
Unit III: 
unit III

Case study analysis on any of these topic given :
Effective Retail Space Management
Floor Space Management.
Inventory Management
Store Maintenance
Store Security.

6.00
Unit IV: 
Unit iv

Project submission on marketing mix of any one retail organization

6.00
Unit V: 
Unit v

Discuss the pricing methods adopted by one online and offline retailer of your choice

Essential Readings: 

• Swapna Pradhan, 2nd edition, Retailing Management, Text and Cases, Tata McGraw Hill Publishing, New Delhi, 2007
• Suja Nair, 3rd Edition, Retail Management, Himalaya Publishing House, Mumbai, 2008
• Aditi R. Khandelwal, Retail Management, RBSA Publishers

References: 

• Cullen & Newman: Retailing – Environment & Operations, Cengage Learning
• Berman &Evarv: Retail Management, Perntice Hall
• Bajaj, Tuli&Srivastava: Retail Management- Oxford University Publications
• Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico Publishing House
• Harjit Singh: Retail Management, S. Chand Publication
E-Resources:
• http://sim.edu.in/wp-content/uploads/2018/02/RETAIL-MANAGEMENT-Notes.pdf
• https://managementstudyguide.com/retail-management.htm
• https://newhorizonindia.edu/nhc_kasturinagar/wp-content/uploads/2020/06/...
• https://www.tutorialspoint.com/retail_management/retail_management_tutor...

Journals:

• International Journal of Retail & Distribution Management
• International Journal of Retail Management and Research (IJRM)
• Journal of Retailing
• ELK Asia Pacific Journal of Marketing and Retail Management(EAPJMR)

Academic Year: 
2022-2023
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