Retail Management: A General Perspective

Paper Code: 
RTM 131
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Introduction to Retail:

• Meaning and Definition, nature, functions, of a retailer, Retail as a career • Rise of retailer • Overview of The Global Retail Market

18.00
Unit II: 
Models and Theories of Retail Development :

• Theories of Retail Development 1. Environmental Theory. 2. Cyclical Theory 3. Conflict Theory • Business Models in Retail – 1. Store Based Retailing 2. Non Store Retailing 3. Service Retailing

18.00
Unit III: 
Retail Strategy :

• Meaning and Definition • Steps involved in developing a retail strategy. • Retail Brand • Retail value chain.

18.00
Unit IV: 
Retail Location :

• Introduction, importance of location decision • Steps involved in choosing a Retail Location • Types of retail location.

18.00
Unit V: 
Trading and Site Selection:

• Trading area , meaning, types of trading zones, trade area analysis • Factors: Considerations for site analysis

References: 

1. Gibson G. Vedmani: Retail Management – Functional principles & Practices; Jaico publishing house. 2. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Retail Management, Oxford University Press. 3. Swapna Pradhan : Retail Management, Tata McGraw Hill 4. Barry Berman, Joel R Evans: Retail Management – A strategic approach; Pearson Education.

Academic Year: 
2022-2023
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