Retail Management

Paper Code: 
DBBA 503B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

1. Students develop skills to identify the path to value creation.

2. Students enable to design, organize and lead a team with the goal of bringing new products and services to market.

Course Outcomes (COs):

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

DBBA 503B

Retail Management

CO 226: Understand the concept of retailing

CO 227: Understand the career opportunities available in the retail sector

CO 228: Understand different retail formats

CO 229: Understand the various aspects of retail operations.

CO 230: Develop decision making skills respect to customer relationship management.

CO 231: Understand the different factors that influences the buyers.

 

Approach in teaching:

Discussion, Project, Field Trip

 

Learning activities for the students:

Field activities, Presentation

Report presentation, models

 

12.00
Unit I: 
Retailing:

Retailing: Concept, Definition, Characteristics, Evolution of Retailing in India,
Retailing in India, Emerging Trends in Retailing, Factors Behind the change of Indian
Retail Industry.

12.00
Unit II: 
Retail Formats:

Retail Formats: Retail Sales by ownership, On the basis of Merchandise offered, non-
store Based retail mix &Non traditional selling.

12.00
Unit III: 
Store Planning

Store Planning: Design & Layout, Location Planning and its importance, retailing image
mix, Effective Retail Space Management, Floor Space Management.
Retail Operation: Elements/Components of Retail Store Operation, Store Administration,
Store Manager : Responsibilities, Inventory Management, Management of Receipts,
Customer Service, Management of Retail Outlet/Store, Store Maintenance, Store
Security.

12.00
Unit IV: 
Retail Marketing:

Retail Marketing: Advertising & Sales Promotion, Store Positioning, Retail Marketing.
Mix, Customer Relationship Marketing

12.00
Unit V: 
Retail Merchandising

Retail Merchandising: Buying function, Markups & Markdown in merchandise
management, shrinkage in Retail merchandise management
Merchandise Pricing: Concept of Merchandise Pricing, Pricing Options, Pricing
Strategies, Pricing Objectives, Types of Pricing

Essential Readings: 

1 Cullen & Newman: Retailing – Environment & Operations, Cengage Learning
EMEA
2. Berman &Evarv: Retail Management, Perntice Hall.
3. Bajaj, Tuli&Srivastava: Retail Management- Oxford University Publications
4. Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico
Publishing House.
5. Harjit Singh: Retail Management, S. Chand Publication.

Academic Year: 
2021-2022
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