Retail Management

IRetailing: Concept, Definition, Characteristics, Evolution of Retailing in India,
Retailing in India, Emerging Trends in Retailing, Factors Behind the change of Indian
Retail Industry.

Retail Formats: Retail Sales by ownership, On the basis of Merchandise offered, non-
store Based retail mix &Non traditional selling.

Store Planning: Design & Layout, Location Planning and its importance, retailing image
mix, Effective Retail Space Management, Floor Space Management.
Retail Operation: Elements/Components of Retail Store Operation, Store Administration,
Store Manager : Responsibilities, Inventory Management, Management of Receipts,
Customer Service, Management of Retail Outlet/Store, Store Maintenance, Store
Security.

Retail Marketing: Advertising & Sales Promotion, Store Positioning, Retail Marketing.
Mix, Customer Relationship Marketing

Retail Merchandising: Buying function, Markups & Markdown in merchandise
management, shrinkage in Retail merchandise management
Merchandise Pricing: Concept of Merchandise Pricing, Pricing Options, Pricing
Strategies, Pricing Objectives, Types of Pricing