Research Work

Paper Code: 
DBBA 603B
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Integrating theory and practices, acquaint with detailed process of carrying out research.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

  

 

 

 

DBBA 603B

 

 

 

 

Research Work

CO 380: Demonstrate skills for application of the research concepts in marketing. 

CO 381: Present data with the help of charts, pivot tables.

CO 382: Create the research models and interpret the results.

CO 383: Understand the concept of research, its classification research procedure.

CO 384: Formulate research problem & Create well-structured Research design for a research problem.

 

Approach in teaching:

Research Paper discussion

Power point presentations

Group Discussions

Brainstorming, Reading research articles and white papers and other

reports

Learning activities for the students:

Self-learning through reading research articles, Making google forms and collecting data, assignments, PPTs, Group Discussions

Report Preparation and Presentation

 

18.00
Unit I: 
Research Problem Formulation

Research Problem Formulation: Identification and formulation of research problem, Scanning the existing environment, review of related literature, Formulation of research objectives and research hypothesis, drafting of research design and sampling design

18.00
Unit II: 
Data Collection

Data Collection: Drafting of Questionnaire using appropriate scaling technique and collection of data through google forms, questiapro, proquest, etc.

18.00
Unit III: 
Data analysis

Data analysis: Tabulation and execution of data using SPSS and MS-Excel, Analysis and interpretation of data, Testing of Hypothesis
Writing findings, conclusions and suggestions

18.00
Unit IV: 
Report writing

Report writing: preliminary pages including title pages, declarations, certificates, executive summary, contents, list of tables, list of figures, abbreviations, etc.) main text (Introduction, main chapters, core chapters, conclusion and references, etc.), and final matter (Appendix and annexure like questionnaires, figures/photos)

18.00
Unit V: 
Power Point Presentation

Power Point Presentation of the result and findings

Essential Readings: 

• S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
• Goon, Gupta and Das: Fundamentals of Statistics
• Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.
• Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and Sons, New Delhi.

References: 

Suggested Readings:
• Richard Levin & David Rubin : Statistics for management, Prentice Hall.
• Anderson, Sweeny & Williams: Statistics for Business and Economics, South Western.
• James B Cunningham (2011), Using SPSS: An interactive hands- on Approach, Peacock publisher, 3rd Edition.
• Mervyn(2015), SAS Data Analysis, Springer (SIE) Publishing House.
• Venkat Reddy Konasani and Shailendra Kadre (2015), Practical Business Analytics Using SAS: A Hands-on Guide, Dreamtech Press.
• A. Rajathi & P. Chandran (2012), SPSS for You, mjp publishers.
• Seyed Reza Hashemian Rahaghi, Farnaz Abed Ashtiani (2011), Basic of Statistics & SPSS, create space independent publishing platform.
• Robert H. Carver (2013), Doing Data Analysis with SPSS version 18.0, Cengage publishers, 5th edition.
E-Resources:
• https://www.google.co.in/books/edition/Essentials_of_Business_Research/s...
• https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC...
Journals:
• Journal of Business Research
• Business Perspective and Research
• IIS Journal of Commerce & Management
• Indian Journal of Applied Research

Academic Year: 
2022-2023
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