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Research Methodology in Management
To enable the students to identify problems for managerial decision making, design a research, collect data, analyze and write a report.
Introduction to Research Methodology & Research Design
Nature & Scope of Research, Characteristics of Research, Types of Research, Research Process, Defining the Research Problem: Meaning & Significance.
Meaning and Objective of Research Design, Classification of Research Design, Relationships among Exploratory, Descriptive and Causal Research.
Sampling Design & Data Collection
Meaning and Characteristics of Sampling, Steps in Sampling design. Types of sampling: probability and non-probability sampling - random, stratified random, systematic, cluster and multistage sampling. Criteria for Selecting Sampling Procedure.
Primary and Secondary data, Methods of Primary data collection, Questionnaires, Observations, Interview, and Types of Secondary data, Selection of Appropriate Method for Data collection
Data Analysis and Scaling Techniques
Data Analysis: Measures of Central Tendency-Mean, Mode & Median, GM, HM
Measurement Scales, Sources of Error in Measurement scales, Meaning and Classification of Scaling, Attitude Scaling Techniques.
Analysis and Testing of Hypothesis
Hypothesis: Meaning, Null and Alternate hypothesis, level of significance, Type I & Type II error, Two tail and One tail test. Meaning of Parametric and Non-Parametric tests. Testing of Hypothesis: t-test, Z-test, F- test, Chi-square test, Analysis of Variance (One way and two way ANOVA only). Use of SPSS in Data Analysis.
Interpretation and Report Writing
Meaning of Interpretation, Precautions in Interpretation, Significance of Report writing, Types of reports, Process of report writing, Mechanics of writing a research report, APA style of referencing
• C.R.Kothari, Research Methodology, New Age Publication, 3rd Edition, 2014.
• Dash Satyabhushan & Malhotra Naresh K., Marketing Research: An Applied Orientation, Pearson Education, 6th Edition, 2011.
• Gupta S.P., Statistical Methods, Sultan Chand & Sons, 44th Revised Edition, 2014.
• Sekaran & Bougie, Research Methods for Business: A Skill Building Approach, John Wiley & Sons, 6th Edition, 2015.
• Rastogi, Rubin, Levin, Siddiqui, Statistics for Management , Pearson, 8th edition, 2017.
• Levine, Stephan, Szabat & Viswanathan, Business Statistics, Pearson, 7th edition, 2017.
• Cooper, Schindler & Sharma, Business Research Methods, Tata McGraw Hill, 11th Edition, 2013.
• Anderson, Sweeney and Williams, Essentials of Contemporary Business Statistics, Thomson South-Western Publishers, 5th Revised Edition, 2012.
• Panneerselvam R, Research Methodology, PHI, 2nd Edition, 2014.
• Naval Bajpai, Business Research Methods, Pearson India, 2nd Edition, 2017.
