RESEARCH FOR MANAGEMENT

Paper Code: 
MFM 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Course Outcomes

Learning and teaching strategies

Assessment

Strategies

  
 

On completion of this course, the students will be able to;

CO 13.Distinguish between the various types of research and research design.

CO 14.Formulate the steps of a research process and apply them to conduct a research study.

CO 15.Design a questionnaire and use it for data collection

CO 16.Develop a hypothesis and test it.

CO 17.Analyze the collected data using various descriptive and statistical tools and techniques.

CO 18.Construct a research report.

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

  
 

 

12.00
Unit I: 
Unit-1

Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.

Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

 

12.00
Unit II: 
Unit-2

Measurement Scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling

Data Collection: Primary and Secondary Data-Methods of collecting data

12.00
Unit III: 
Unit-3

Questionnaire Design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing

Sampling Design-Meaning of sample and population, Sampling techniques, sample size calculation

Preliminary data analysis- Descriptive statistics- Measures of central tendency (Mean, Mode, Median), Measures of Dispersion (Variance, Standard Deviation, Range) [Applied Knowledge only)

 

12.00
Unit IV: 
Unit-4

Hypothesis testing- process, student’s T test, Z test, Chi Square test

Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation- interpretation and its application

 

12.00
Unit V: 
Unit-5

Analysis of Variance (ANOVA)- One-way and two-way classification.

Report Writing: Importance, Process, qualities of a Research report, Report layout

 

 

Essential Readings: 

·   H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning

Naresh Malhotra, Marketing Research, Pearson Education

References: 

·   Naval Bajpai, Marketing Research: An Indian Perspective, Pearson

·   William G Zikmund, Business Research Methods, Cengage learning

·   Cooper & Schindler, Marketing Research, Tata McGraw Hill.

·   G C Beri, Marketing Research, Tata McGraw Hill.

·   C.R.Kothari, Research Methodology, New Age Publication.

·   Levin & Rubin, Statistics for Management, Pearson.

·   Anderson, Statistics for Business and Economics, Sweeney and Williams

·   Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons

E-resources:

·   Marketing Research, Bajpai, Elibrary.in.pearson.com

·   Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com

·   Research Methodology, 1e Chandra, Elibrary.in.pearson.com

·   Marketing Research, 7/e (Revised) Malhotra, Elibrary.in.pearson.com

Journals:

·   International Journal of Financial Management

·   Journal of Strategic Human Resource Management

·   South Asian Journal of Human Resources Management

·   Vikalpa

·   Asian Journal of Management Cases

·   Metamorphosis A Journal of Management Research

Business Perspectives and Research

Academic Year: 
2022-2023
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