Coming soon
Principles of Marketing Practical
This course will enable the students to develop an understanding of marketing concepts.
|
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
|
Course Code |
Course Title |
|||
|
24CBBA 304 |
Principles of Marketing Practical
(Practical) |
CO109: Analyze marketing environment. CO110: Distinguish between different bases of segmentation. CO111: Evaluate a product. CO112: Construct and compare pricing strategies and marketing intermediaries. CO113: Design promotional mix for a product CO114: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive sessions, Case Study Discussions, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self-learning assignments, Classroom presentations, Group tasks |
Continuous Assessment test, Semester End Examinations, Quiz, Assignments, Presentation, Individual and group projects |
Analyze Indian Marketing Environment for a company and prepare a report for the same.
Identify a company and determine which bases of segmentation company uses for segmenting its products. Prepare a PPT.
Case Study on any one Popular/ Luxury product
Prepare a Chart on different types of pricing strategies
OR
Prepare a chart for types of marketing intermediaries.
Design an appropriate promotional mix for a product. Present the idea in class through a PPT.
1. Philip Kotler, Kevin Keller, Marketing Management, Pearson Education
2. Rajan Saxena, Marketing Management, Tata McGraw Hill
Suggested Readings:
1. Ramaswamy, V.S. and Namakumari, S. (2010), Marketing Management; Sage Publications, Pvt. Ltd.
E- resources:
1. Swayam.gov.in
2. David Soberman. (2012). Flux: What Marketing Managers Need to Navigate the New Environment. JSTOR. iisu.refread.com/#/email Document/23648168
3. Kevin Lane Keller, & Philip Kotler. (n.d.). Marketing Management, 15/e. Pearson. iisu.refread.com/#/email Document/4968562
