Marketing Management

Paper Code: 
MBA 223
Credits: 
4
Contact Hours: 
40.00
Max. Marks: 
100.00
Objective: 

·        To enable understanding of basics of communication and Soft Skills.

To impart knowledge about communication theory and develop skills in oral and non verbal communication.·        To enable understanding of basics of communication and Soft Skills.

To impart knowledge about communication theory and develop skills in oral and non verbal communication.

8.00
Unit I: 
Concept and Patterns of Communication

Attributes of Communication, Objectives of Communication, Communication Models, Channels of Communication, Verbal and Nonverbal Communication, External and Internal Communication, and Barriers to Communication.

8.00
Unit II: 
Oral Communication:

Speeches and Presentations, Group Discussions, Interviewing, Participation in Business Meetings /Conferences, Negotiation, Negotiation Skills, Introducing Self and others.

8.00
Unit III: 
Communication in Business Environment

Notice, Agenda, Minutes, Business Correspondence, Telephonic Interview, eMail Etiquette, Social Media for Business, Meeting and Greeting Etiquette, Resume Writing.

8.00
Unit IV: 
Attitude and Motivation

Positive Attitude, Motivation Skills, Interpersonal Skills, Emotional Intelligence and Team Working.

8.00
Unit V: 
Success Abilities and Time Management

Business Etiquette, Efficient Time Utilization Skills, Developing Success abilities, Goal Setting. Business Communication Software- Rosetta stone software.

Essential Readings: 

• Bell A. H. & Dayle M. S., Management Communication, Malloy Lithographers, 3rd edition, 2010.
• Ober, Contemporary Business Communication, Biztantra, An Imprint of Dreamtech Press, Twelfth 8th, 2007.
• Shiv Khera: “You Can Win”, Macmillan Publishers India Ltd., 2008.
• S.R. Covey, The 8 habit: From Effectiveness to Greatness, Simon and Schuster Ltd., USA, 2007.
• Bay T, Macpherson D, Change your Attitude, Pearson Education, 2002.
• Thomas A. Limoncelli, Time Management for System Administration, O'Reilly Publications, 2nd edition, 2005.

References: 

• P. D. Chaturvedi and Mukesh Chaturvedi, Business Communication: Concepts, Cases and applications, Pearson Education, 12th edition, 2013.
• Carol M. Lehman, Debbie D. Du Frene, Business Communication, 16th Edition, Cengage Learning, 2011.
• Sharma, R.C & K. Mohan, Business Report writing and Correspondence (TMH), 4th edition, 2010.

Academic Year: 
2016-2017
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