Marketing Management

Marketing Management : An Introduction
Meaning and Definition, Selling vs. Marketing, Nature and Scope of Marketing, Core Marketing Concepts, Marketing-Mix, Marketing Environment Analysis, Developing Marketing Strategies and Plans, Consumer Behaviour Influences and Buying Decision Process

Marketing Research, Segmentation and Positioning Strategy
Marketing Research Process, Importance and Application, Levels and Bases of Market Segmentation, Selecting Market Segments and Targeting, Developing and Communicating Positioning Strategy, Product Life-Cycle Marketing Strategies

Product Planning and Pricing Policies
Product Characteristics and Classifications, Concept of Product-Mix, Product-Line Decisions, Packaging and Labeling, New Product Development Process, Pricing Methods, Policies and Strategies

Marketing Communications and Distribution Channels
Introduction to Marketing Communications, Marketing Mix, Role of Marketing Channels, Channel-Design Decisions, Channel-Management Decisions

Developing Competitive Marketing Strategy
Marketing Organisation, Control of Marketing Operations, Objectives, Benefits and Techniques, Identifying and Analyzing Competitors, Competitive Strategies for Market Leaders and Challengers.