Managerial Economics

Paper Code: 
BBA 204
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The course aims at acquainting the students with the elementary concepts of economics, which is vital for effective managerial decision-making. An attempt has been made to familiarize the students with both, the microeconomics as well as macroeconomics

10.00
Unit I: 
Market structure:

Market structure: Meaning, Classification, and Characteristics of market; Perfect Competition, Monopoly, Monopolistic and Oligopoly

10.00
Unit II: 
Price output:

price output: determination under Perfect Competition market, Monopoly market

6.00
Unit III: 
A brief explanation of Discriminating monopoly,

A brief explanation of Discriminating monopoly,
Oligopoly market: Price war, Price rigidity (kinked demand curve), Price Leadership

12.00
Unit IV: 
Theory of Factor pricing:

Theory of Factor pricing: Marginal Productivity Theory, Theory of Rent (Traditional and Modern approach)

7.00
Unit V: 
National Income analysis:

Theory of Wages, Profits and Interest,
National Income analysis: Concepts, methods of measurement. An overview of Business Cycle affecting the firm.

Essential Readings: 

Case Studies
Essential Reading:
1. Salvatore, Dominick, Micro Economics, Oxford University Press, New York
2. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra
3. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai
4. Ahuja, H.L. , Business Economics, S.Chand & Company,New Delhi

References: 

Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi Mukherjee, Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta

Academic Year: 
2015-2016
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