Coming soon
MALL MANAGEMENT
Course Outcomes (COs):
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Learning Outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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CO1: Develop the understanding for mall positioning strategies CO2: Understand the architectural importance of mall design CO3: Analyze the tenant mix, leasing practices and administration CO4: Understand need of market communication and research CO5: Review the aspects of mall management like Housekeeping, Fire safety and security services CO6: Compose the features of organized retail sector |
Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration
Learning activities for the students: Self-learning assignments, presentations, practical exercise |
Class test, Semester end examinations, Quiz, Assignments, Presentation, Peer Review |
Introduction to Mall Culture : Concept of shopping mall, Types of Malls, types of retail formats- multiplexes, food courts, branded stores, specialty stores, hypermarkets, supermarkets, mall resource allocation , Retail Scenario in India, Growth of malls in India
Introduction to Mall Management: Concept, Mall Space Supply& Demand
Mall positioning: Mall positioning strategies, strategic planning for malls
Mall Design : Current Planning Framework, Design Issues, Feasibility Studies
Shopping Mall Management: Objectives, Scope, Strategic implementation, methodology, area of responsibility. maintenance and repairs, security and safety procedures and regulations, common area management
Leasing and Administration in Mall Management: Tenant mix, Leasing, Leasing tools, Best leasing practice, Lease administration, measuring mall performance.
Marketing: Marketing management steps, marketing plan, budget, calendar, promotion, campaigning, marketing communication, Market research
Aspects in Mall Management:
Housekeeping Services: Scope, Quality management, importance, personnel involved
Fire Management: Fire management, Fire fighting system and fire safety plan
Security Management: ¬Security Management, Parking Management
Essential Readings:
• Singh, Srinivasan, Mall management: Operating in Indian retail space, McGraw Hill
• Abhijit Das, Mall Management, Taxman Allied Services
Suggested Readings:
• Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press
• Swapna Pradhan, Retail Management, Tata McGraw Hill
• Gibson G. Vedmani, Retail Management, Jaico Publishing House
E Resources:
• https://www.indiaretailing.com/2013/07/11/shopping-centre/mall-managemen...
• https://www.yourarticlelibrary.com/macro-economics
• https://www.slideshare.net/
E Journals:
• https://www.gjust.ac.in/department/hsb/hsb_journals.html
• https://www.igi-global.com/journal/international-journal-online-marketin...
• https://iupindia.in/Marketing_Management.asp
