Mall Management

Paper Code: 
MRM 127
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective

The basic purpose of this course is:

• To acquaint the students with the understanding of concept of malls, maintenance and management concepts.

Learning Outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

The student will be able to-

  1. Understand the different mall positioning strategies and the architectural importance of mall design
  2. Explicate the methodology for shopping mall management and understand the different areas of responsibility
  3. Understand the concept of tenant mix, leasing practices and administration, market communication and research
  4. Explain the meaning and importance of other aspects of mall management like Housekeeping, Fire safety and security services
  5. Identify features of organized retail sector

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration

 

Learning activities for the students:

Self-learning assignments, presentations, practical exercise

Class test, Semester end examinations, Quiz, Assignments, Presentation, Peer Review

 

      

 

12.00
Unit I: 
Introduction to Mall Culture :

Introduction to Mall Culture : Concept of shopping mall, Types of Malls, types of retail formats- multiplexes, food courts, branded stores, specialty stores, hypermarkets, supermarkets, mall resource allocation , Retail Scenario in India, Growth of malls in India
Introduction to Mall Management: Concept, Mall Space Supply& Demand

12.00
Unit II: 
Mall positioning:

Mall positioning: Mall positioning strategies, strategic planning for malls
Mall Design : Current Planning Framework, Design Issues, Feasibility Studies

12.00
Unit III: 
Shopping Mall Management:

Shopping Mall Management: Objectives, Scope, Strategic implementation, methodology, area of responsibility. maintenance and repairs, security and safety procedures and regulations, common area management

12.00
Unit IV: 
Leasing and Administration in Mall Management:

Leasing and Administration in Mall Management: Tenant mix, Leasing, Leasing tools, Best leasing practice, Lease administration, measuring mall performance.
Marketing: Marketing management steps, marketing plan, budget, calendar, promotion, campaigning, marketing communication, Market research

12.00
Unit V: 
Aspects in Mall Management:

Aspects in Mall Management:
Housekeeping Services: Scope, Quality management, importance, personnel involved
Fire Management: Fire management, Fire fighting system and fire safety plan
Security Management: ¬Security Management, Parking Management

References: 

• Singh, Srinivasan, Mall management: Operating in Indian retail space, McGraw Hill
• Abhijit Das, Mall Management, Taxman Allied Services

Academic Year: 
2020-2021
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