International Business Environment

Paper Code: 
BBA 503
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

With markets and businesses reaching out to global dimensions, managers are required to have an understanding of the international business operations as well. This course aims to provide the basic information about the various functional and influencing aspects of international business.

9.00
Unit I: 
International Business:

International Business: Introduction—Meaning of I. B., International Business s. International Trade, Domestic s. I. B., Scope of I. B., Drilling forces of I. B., Forces restricting I. B.

9.00
Unit II: 
Cultural environment:

Cultural environment: Components of culture-Language, religion, alues, attitudes, customs, Education, family, Material culture, Aesthetics, Hofstede’s four dimensions.

9.00
Unit III: 
The Global Economic Environment:

The Global Economic Environment: The Global Economy. Bases of Economic. Economic system-Market Allocation, Command Allocation, Mixed Allocation. Indicators of Economics- Balance of payment and Exchange rate.

9.00
Unit IV: 
Political Environment:

Political Environment: Importance of political Environment for I. B. The Political Systems: Democracy-Basic Principles, Authoritarianism-Theocracy, Monarchy, Dictatorship. Major Political objective-Political Sovereignty.
Legal Environment: Legal systems, Laws relating to IB

9.00
Unit V: 
International Financial Environment:

International Financial Environment: Types and reasons of Foreign Investment, Foreign Direct Investment-Reasons, direction
Foreign Exchange Terminology.

Essential Readings: 

Case Studies
Essential Reading:
1. Michael R. Czinkota, International Business, Cengage Learning
2. Subba Rao P., International Business Management, Himalaya Publishing House

References: 

Cherunilam F., International Business, PHI
Aswathappa K., International Business, Tata McGraw Hill, New Delhi

Academic Year: 
2015-2016
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