International Business

Paper Code: 
GBBA 401A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

1. Understand the functioning and related forces of international business.

2. Enable students to learn about the international trade practices and documentation.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

GBBA 401A

International Business

CO160: Understand the meaning, driving and restraining forces of international business.

CO161: Know the changing dynamics of the international business and the different modes of entry in the international market.

CO162: Analyse the international trade theories and understand the barriers to world trade.

CO163: Learn about the international trade practices and documentation.

CO164: Explore the international organisation structures and understand their functioning.

CO165: Explain the significance of International Regional Grouping and World Trade Organisation.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

 

12.00
Unit I: 
International Business:

International Business: Introduction, Meaning of International Business, International Business Vs International Trade, Domestic Business Vs International Business
Driving and restraining forces of International Business, Different Modes of Entry

12.00
Unit II: 
International Trade Environment

International Trade Environment: International Trade Patterns, Trade Theories- Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Product Life Cycle Theory, New Trade Theory, Porter’s National Competitive Advantage Theory
Barriers to World Trade: Tariffs and Quotas

12.00
Unit III: 
International Trade Practices and Documentation:

International Trade Practices and Documentation: Export and Import Procedure, Brief Introduction to Export and Import Documents, Foreign Trade Policy of India

12.00
Unit IV: 
International Organization Structure:

International Organization Structure: Factors affecting decision of Organisation Structure, Types of organization structures in international business, EPRG orientation

12.00
Unit V: 
International Regional Groupings:

International Regional Groupings: European Union (EU), ASEAN, SAARC, NAFTA
World Trade Organization: WTO, GATT, Objectives of WTO, Organsiation Structure of WTO. TRIPs, TRIMs, GATS

Essential Readings: 

• Cherunilam F., International Business, PHI, New Delhi.
• Bennett R., International Business, Pearson Education, New Delhi,
• Varshney R.L. &B. Bhattacharya, International Marketing Management An Indian perspective, S. Chand, New Delhi.
• Chandran R., International Business, JAICO Publishing House, Mumbai.
• Aswathappa K., International Business, Tata McGraw Hill, New Delhi.

Academic Year: 
2021-2022
  • Printer-friendly version
  • PDF version