Global Marketing Practical

Paper Code: 
DBBA 502C
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

Take five companies and present its journey through phases of international marketing (No Direct Foreign Market, Infrequent Foreign Market, Regular Foreign Market, International Marketing, Global Marketing) involvement through PPT.

6.00

Case Study related to
• Global Marketing and Cultural forces OR
• Marketing Research

6.00

Prepare a chart by taking examples from a company for each of the following IPLC stage:
• Local Innovation
• Overseas Innovation
• Maturity
• Worldwide Imitation
• Reversal

6.00

Choose a company and place its products/brands on the pricing strategies matrix

6.00

Carry out a cross country comparison of an Indian firm in 4-5 international markets. Compare it with the promotion used at domestic level and find out the differences and reasons behind that. Prepare a presentation for the same.

Essential Readings: 

1. Czinkota M.R. & Ronkainen I.A.: International Marketing, 8th edition, Thomson South Western
2. Cateora, Philip R., Gilly M.C. & Graham, John L.: International Marketing, 16th edition, McGraw Hill Education.
3. Albaum G. & Duerr E.: International Marketing and Export Management, 7th edition, Pearson
4. Joshi R.M.: Interational Marketing, Oxford Higher Education
5. Jeannet J.P. & Hennessey H.D.: Global Marketing Strategies, 2nd edition, Jaico Publishing House

References: 

1. Cherunillam, Francis: International Marketing, Himalaya Publishing House
2. JJ Shaw & SakOnkvisit: International Marketing- Analysis and Strategies, Prentice Hall India.
3. Warren J. Keegan: Global Marketing Management, Prentice Hall India

Academic Year: 
2019-2020
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