Fundamentals of Retail Management

Paper Code: 
MRM 121
Credits: 
4
Contact Hours: 
60.00
9.00
Unit I: 
Introduction

Meaning and Definition, Social and economic Significance of retailing, Opportunities in retailing, characteristics of retailing

Historical perspective of Retail in India and current Scenario. 

9.00
Unit II: 

Types of retailers, retail change drivers in India, evolution of retail formats
Theories of Retail Development - Environmental Theory, Cyclical Theory , Conflict Theory
Service Retailing

9.00
Unit III: 

Retail Strategy: Meaning and Definition, building sustainable competitive advantage, growth strategies, global growth strategies, retail planning process.
Retail Value Chain.

9.00
Unit IV: 

Financial Aspects of Retail- Retail Economics, measures of performance-income statement and balance sheet, measure of performance evaluation-Ratio analysis. Measuring retail store and space performance, measuring employee productivity.

 

9.00
Unit V: 

Ethics in Retailing: Stakeholders expectations- customers, community and general public, employees, business partners, shareholders.

Essential Readings: 

1.    Gibson G. Vedmani: Retail Management – Functional Principles & Practices; Jaico publishing house.
2.    Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Retail Management, Oxford University Press.
3.    Swapna Pradhan : Retail Management, Tata McGraw Hill
4.    Barry Berman, Joel R Evans: Retail Management – A strategic approach; Pearson Education.

Academic Year: 
2018-2019
  • Printer-friendly version
  • PDF version