Fundamentals of Business Environment Practical

Paper Code: 
24GBBA301B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to evaluate and apply macro and micro factors of environment that affect business operations.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24GBBA 301B

Fundamentals of Business Environment Practical

(Practical)

CO133A: Analyze the business environment with the help of PESTLE.

CO134A: Predict impact of socio-cultural aspects on promotional mix

CO135A: Interpret the role of economic environment on business.

CO136A: Examine the impact of political leadership on a country’s trade.

CO137A: Estimate the changes in trade with currency fluctuations.

CO138A: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive sessions, Case Study discussions, problem solving sessions

Learning activities for the students:

Self-learning assignments, Classroom Presentations, Project tasks

Continuous Assessment Test, Semester End Examinations, Quiz, Assignments, Presentation, Individual and group projects, Project file and Viva-voce

 

6.00
Unit I: 
PESTLE analysis

PESTLE analysis of a company and prepare a PPT.

6.00
Unit II: 
Presentation

Produce a short video including advertisements for a product stating socio-cultural differences in three countries

6.00
Unit III: 
Chart

Compare economic environment of two countries and prepare a chart for the same.

6.00
Unit IV: 
Script Presengtation

Analyze newspapers for a period of three months and prepare a timeline of foreign affairs of a country and compare it with that of India. Prepare a script and create a video/PPT/podcast.

6.00
Unit V: 
Graph Presentation

Tabulate the foreign exchange rate for any two countries for the duration of a month and make a graph also for the same.

Essential Readings: 

1. Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi.
2. Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.

References: 

Suggested Readings:

  1. Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi
  2.  Mishra S K & Puri V K.,   Economic Environment of Business, Himalaya Publishing House, New Delhi.
  3. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.

 

E-resources:

  1. https://accountlearning.com/business-environment-analysis-objectives-process/
  2. Understanding How Culture Impacts Local Business Practices (saylordotorg.github.io)
  3. The Business Environment of India: A New Mandate for Reform | Stanford Graduate School of Business
  4. https://www.expresslibrary.mheducation.com/bookshelf

 

 

Academic Year: 
2024-2025
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