Fundamentals of Business Environment

Paper Code:

GBBA 301A

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

This course will enable the students to -

Understanding the nature and scope of business.
Learn the factors that constitute the total business environment.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

GBBA 301A

Fundamentals of Business Environment

CO 134: Students will be able to understand the constituents of Environment and their impact on business.

CO 135: Students will be able to apply various aspects of Socio cultural environment on business.

CO 136: Students will be able to integrate the various concepts of the economy particularly the developing country like India.

CO 137: Students will be able to analyze the political and legal implications on the business environment.

CO 138: The course would enable students to remember various components of Indian Financial system and investment opportunities.

CO 139: Students will demonstrate sensitivity towards environmental issues and have ability to address them in the course of business.

Approach in teaching:

Interactive Hours, Group discussions, problem solving sessions.

Learning activities for the students:

Self learning assignments, Effective questions, Chart preparation.

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

12.00

Unit I:

Business Environment; Environment Scanning

Business Environment: Concept, Nature and Significance, Environment Scanning: Meaning, Nature and scope, Difference between Internal and External Environment, Steps in business environmental analysis

12.00

Unit II:

Socio-Cultural Environment

Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s four dimensions

12.00

Unit III:

Economic Environment; Economic System; Economic Policies in India

Economic Environment: Bases of Economy, Economic System: Capitalist ,Socialist and Mixed Economy , Economic Policies in India- Monetary Policy and Fiscal Policy

12.00

Unit IV:

Political Environment; Legal Environment

Political Environment: Concept, Types of Political Systems, Influence of Political Environment on business

Legal Environment: Acts influencing the legal environment of business , Intellectual Property Rights

12.00

Unit V:

Financial Environment

Concept, An overview of the Financial System, Components of Financial System, Financial Institutions in India, Types of Foreign Investment: Foreign Direct Investment and Foreign Portfolio Investment

Essential Readings:

Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi
Bedi, Suresh, “Business Environment”, Excel Book, New Delhi
Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi

References:

Suggested Readings:

· Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.