Fundamentals of Business Environment

Paper Code: 
GBBA 301A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Understanding the nature and scope of business.
  • Learn the factors that constitute the total business environment.

Course Outcomes (COs):

 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

GBBA 301A

Fundamentals of Business Environment

CO 134: Students will be able to understand the constituents of Environment and their impact on business.

CO 135: Students will be able to apply various aspects of Socio cultural environment on business.

CO 136: Students will be able to integrate the various concepts of the economy particularly the developing country like India.

CO 137: Students will be able to analyze the political and legal implications on the business environment.

CO 138: The course would enable students to remember various components of Indian Financial system and investment opportunities.

CO 139: Students will demonstrate sensitivity towards environmental issues and have ability to address them in the course of business.

Approach in teaching:

Interactive Hours, Group discussions, problem solving sessions.

 

Learning activities for the students:

Self learning assignments, Effective questions, Chart preparation.

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Business Environment:

Business Environment: Concept, Nature and Significance, Environment Scanning: Meaning, Nature and scope, Difference between Internal and External Environment, Steps in business environmental analysis

12.00
Unit II: 
Socio-Cultural Environment

Socio-Cultural Environment: Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s four dimensions

12.00
Unit III: 
Economic Environment:

Economic Environment: Bases of Economy, Economic System: Capitalist ,Socialist and Mixed Economy , Economic Policies in India- Monetary Policy and Fiscal Policy

12.00
Unit IV: 
Political Environment:

Political Environment: Concept, Types of Political Systems, Influence of Political Environment on business
Legal Environment: Acts influencing the legal environment of business , Intellectual Property Rights

12.00
Unit V: 
Financial Environment

Financial Environment: Concept, An overview of the Financial System, Components of Financial System, Financial Institutions in India, Types of Foreign Investment: Foreign Direct Investment and Foreign Portfolio Investment

Essential Readings: 

• Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi
• Bedi, Suresh, “Business Environment”, Excel Book, New Delhi
• Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
• Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi

References: 

• Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.
• Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.

E-Resources:

https://accountlearning.com/business-environment-analysis-objectives-pro...
• Understanding How Culture Impacts Local Business Practices (saylordotorg.github.io)
• The Business Environment of India: A New Mandate for Reform | Stanford Graduate School of Business
• https://www.expresslibrary.mheducation.com/bookshelf

Journals:

• http:// sagepub.com
• Business Strategy and the Environment - Wiley Online Library
• Journals & Articles - Business & The Environment - Yale University Library Research Guides at Yale University

Academic Year: 
2022-2023
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