Coming soon
Fundamentals of Business Environment
Course Objectives:
1. Understanding the nature and scope of business
2. Selecting suitable organizational arrangement for scanning the environment
3. Describing the interface between culture and business
4. Identifying the factors that constitute the total economic environment
Course Outcomes (COs):
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Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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CO84: Understanding the nature and scope of business CO85: Selecting suitable organizational arrangement for scanning the environment CO86: Describing the interface between culture and business CO87: Identifying the factors that constitute the total economic environment CO88: Analyzing the interface between government and business CO89: Assessing the Indian financial system |
Approach in teaching: Power point presentations Case discussions Group Discussions Brainstorming, Reading Assignments
Learning activities for the students: Self-learning assignments, Chart Preparation, PPTs, Group Discussions
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Formative Assessment through group discussion, quiz, presentations, Analogy Prompt, Padlet, Kahoot Exit tickets, Class tests Summative assessment through Quiz, Semester end examination, Assignments, Presentation, Individual and group projects |
Business Environment: Concept, Nature and Significance, Environment Scanning: Meaning, Nature and scope, Process of Environment Scanning, Interaction between Internal and External Environment
Socio-Cultural Environment: Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s four dimensions
Economic Environment: Bases of Economy, Economic System: Market Allocation, Command Allocation, Mixed Allocation
Economic Policies in India- Monetary Policy and Fiscal Policy
Political Environment: Concept, Types of Political Systems, Influence of Political Environment on business
Legal Environment: Laws relating to Business in India, Intellectual Property Rights
Financial Environment: Concept, An overview of the Financial System, Components of Financial System, Financial Institutions in India, Types of Foreign Investment: Foreign Direct Investment and Foreign Portfolio Investment
1. Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi.
2. Bedi, Suresh, “Business Environment”, Excel Book, New Delhi
3. Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
4. Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi
5. Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.
6. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.
