Fundamentals of Business Environment

Paper Code: 
GBBA 301A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

1. Understanding the nature and scope of business

2. Selecting suitable organizational arrangement for scanning the environment

3. Describing the interface between culture and business

4. Identifying the factors that constitute the total economic environment

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

CO84: Understanding the nature and scope of business

CO85: Selecting suitable organizational arrangement for scanning the environment

CO86: Describing the interface between culture and business

CO87: Identifying the factors that constitute the total economic environment

CO88: Analyzing the interface between government and business

CO89: Assessing the Indian financial system

Approach in teaching:

Power point presentations

Case discussions

Group Discussions

Brainstorming, Reading Assignments

 

Learning activities for the students:

Self-learning assignments, Chart Preparation, PPTs, Group Discussions

 

Formative Assessment through group discussion, quiz, presentations, Analogy Prompt, Padlet, Kahoot

Exit tickets, Class tests

Summative assessment through Quiz, Semester end examination, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Business Environment:

Business Environment: Concept, Nature and Significance, Environment Scanning: Meaning, Nature and scope, Process of Environment Scanning, Interaction between Internal and External Environment

12.00
Unit II: 
Socio-Cultural Environment:

Socio-Cultural Environment: Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s four dimensions

12.00
Unit III: 
Economic Environment:

Economic Environment: Bases of Economy, Economic System: Market Allocation, Command Allocation, Mixed Allocation
Economic Policies in India- Monetary Policy and Fiscal Policy

12.00
Unit IV: 
Political Environment:

Political Environment: Concept, Types of Political Systems, Influence of Political Environment on business
Legal Environment: Laws relating to Business in India, Intellectual Property Rights

12.00
Unit V: 
Financial Environment:

Financial Environment: Concept, An overview of the Financial System, Components of Financial System, Financial Institutions in India, Types of Foreign Investment: Foreign Direct Investment and Foreign Portfolio Investment

Essential Readings: 

1. Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi.
2. Bedi, Suresh, “Business Environment”, Excel Book, New Delhi
3. Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
4. Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi
5. Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.
6. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.

Academic Year: