Fundamentals of Business Environment

Paper Code: 
GBBA 301A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
12.00
Unit I: 
Introduction

Business Environment: Concept, Nature and Significance, Environment Scanning: Meaning, Nature and scope, Process of Environment Scanning, Interaction between Internal and External Environment

12.00
Unit II: 
Socio-Cultural Environment

Components of Culture- Language, Religion, Values, Attitude, Customs, Education, Family, Material Culture, Aesthetics. Hofstede’s four dimensions

12.00
Unit III: 
Economic Environment

Bases of Economy, Economic System: Market Allocation, Command Allocation, Mixed Allocation
Economic Policies in India- Monetary Policy and Fiscal Policy

12.00
Unit IV: 
Political & Legal Environment

Political Environment: Concept, Types of Political Systems, Influence of Political Environment on business
Legal Environment: Laws relating to Business in India, Intellectual Property Rights

12.00
Unit V: 
Financial Environment

Concept, An overview of the Financial System, Components of Financial System, Financial Institutions in India, Types of Foreign Investment: Foreign Direct Investment and Foreign Portfolio Investment

Essential Readings: 

1. Aswathappa, K., “Essentials of Business Environment”, Himalaya Publishing House, New Delhi.
2. Bedi, Suresh, “Business Environment”, Excel Book, New Delhi
3. Cherunilam, Francis, “Business Environment- Text & Cases”, Himalaya Publishing House, New Delhi.
4. Paul, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi

References: 

1. Mishra S K & Puri V K., Economic Environment of Business, Himalaya Publishing House, New Delhi.
2. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand & Co. Ltd., New Delhi.

Academic Year: 
2019-2020
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