Fundamentals of Business Communication

Paper Code: 
(BBA 102)
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
10.00
Unit I: 
Business Communication:

I Business Communication:
Concept, Objectives, Models and Process

10.00
Unit II: 
Effective Communication:

Effective Communication:
Principles, 7 C’s of Effective Communication, Effective speaking, Effective Listening

6.00
Unit III: 
Forms and Types of Communication:

Forms and Types of Communication:
Formal and Informal (Grapevine), Oral and Written, External and Internal, Verbal and Non-verbal (Body language, Kinesics, Proxemics and Paralanguage), Horizontal, Vertical (Upward & Downward) and Diagonal

10.00
Unit IV: 
Medias of Communication:

Medias of Communication:
Face-to Face, Audio-visual, Fax, Conferencing- Tele and Video, Internet, E-Mail etc.

9.00
Unit V: 
Barriers to Communication:

Barriers to Communication:
Wrong choice of medium, Physical barriers or Mechanical Barriers, Semantic barriers, Socio-Psychological barriers, Cross-cultural Barriers.
Case Studies

Essential Readings: 

1. Asha Kaul, Business Communication, Prentice Hall, New Delhi
2. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S. Chand, New Delhi

References: 

3. M.K. Sehgal and Vandana Khetarpal, Business Communication, Excel Books, New Delhi.
4. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.

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