Foundations of Individual Behaviour

Introduction: Concept, meaning, of organization, Meaning and Concept of Organization Behaviour.

Perception: Nature, Importance, difference between sensation and perception, perceptual process perceptual selectivity, perceptual organization.

Personality: Meaning, Determinants of personality, personality development theories.-Psychoanalytic theory, Socio-psychological theory, Trait theory, Self theory.

Learning: Concept, Nature, Components, Factors affecting learning, Theories of learning-Conditioning theory, Cognitive learning1 theory, Social learning theory, Reinforcement and its application in behaviour modification.

Motivation: Concept, Primary and secondary motives, Financial and Non Financial Motives. Theories of motivation: Maslow’s Need hierarchy theory, Herzberg’s Motivation Hygiene theory, V room's Expectancy theory, Porter-Lawler model, Equity theory of work motivation. Alderfer’s ERG theory, McClelland’s achievement motivation theory.